Promasidor Nigeria Ltd. commenced operations in March 1993 as Wonder Foods Nigeria Limited. With the goal of achieving uniformity across the group and more importantly to help further strengthen our international corporate identity, Woderfoods Nigeria Ltd became known as Promasidor Nigeria Limited with effect from February 2003. Promasidor Nigeria is a member of the Promasidor Group, which presently operates in 26 African countries and enjoys tremendous success in all these markets. Each and every one of these businesses shares the same philosophy and tradition of outstanding quality and service.
Promasidor Nigeria has achieved tremendous growth since 1993, and presently employs over 1350 people across the country. Today, Promasidor holds a leading position in the Nigerian powdered milk market with its COWBELL MILK brand, which has found its way into the hearts and homes of thousands of consumers.
The company also has the following additional successful international brands in its portfolio of quality food products; COWBELL CHOCOLATE DRINK, COWBELL INFANT FORMULA, MIKSI MILK POWDER, TOP TEA, COWBELL SWEET MILK, ONGA SEASONING POWDER, DRINK O POP POWDERED SOFT DRINK. In response to an identified consumer need, LOYA a premium full cream milk powder was launched into the Nigerian market in May 2005.
PromasidorÕs products have developed into very strong brands within the Nigerian market. These brands offer the consumer top quality, value for money, convenient pack sizes and are produced according to the best international manufacturing standards. In order to ensure that its products are not only affordable but also available at all times to consumers across the length and breadth of Nigeria, Promasidor continues to maintain an extensive distribution network. Manned by a highly motivated sales force, this network covers the whole country.
PromasidorÕs
brands have developed a reputation of being community friendly over the years
in line with the Promasidor GroupÕs policy of adding value to its operating
environment. Events like the Cowbell Jamb Awards, Cowbell National Secondary
Schools Mathematics Competition (NASSMAC), Cowbell Chocolate Reward For
Excellence (RFE), Cowbell Inter house sports competitions, Top tea sponsored
professional association meetings, Miksi Charity Shuttle, Onga cooking
competitions are some of the many programs we run in order to give back to our
operating environment
KEITH RICHARDS - Managing Director
ADEKUNLE AJALA - Human Resources Director
DAVID DRAUDE - Finance Director
MICHEL COIN -
Production Director