Promasidor Nigeria Ltd. commenced operations in March 1993 as Wonder Foods Nigeria Limited. With the goal of achieving uniformity across the group and more importantly to help further strengthen our international corporate identity, Wonderfoods Nigeria Ltd became known as Promasidor Nigeria Limited with effect from February 2003. Promasidor Nigeria is a member of the Promasidor Group, which presently operates in 26 African countries and enjoys tremendous success in all these markets. Each and every one of these businesses shares the same philosophy and tradition of outstanding quality and service.
Promasidor Nigeria has achieved tremendous growth since 1993, and presently employs about 1015 people across the country. Today, Promasidor holds a leading position in the Nigerian powdered milk market with its COWBELL MILK brand, which has found its way into the hearts and homes of thousands of consumers.
The company also has the following additional successful international brands in its portfolio of quality food products:
1 - COWBELL MILK
Cowbell, Our Milk, is delicious,
nutritious and tastes just like fresh milk. Cowbell is ideal for the whole
family and is specially made with fresh skimmed cowsÕ milk and vegetable fat,
which contains no cholesterol.
Cowbell contains the proteins,
calcium, vitamins and minerals essential for the whole family. Cowbell Milk is
packed full of nutrition and goodness. The protein in Cowbell Milk provides the
building blocks essential for making and repairing body tissues such as muscle
and skin.
Cowbell is rich in calcium,
phosphorous and enriched with Vitarich, a fortified
blend of vitamins A, C, D, E and K to encourage strong and health growth. Vitamin A is essential for eyesight
development and assists in the bodyÕs immune function; Vitamin C fights infection, assists with wound healing and is
necessary for iron absorption; Vitamin D
helps the body keep the right amount of calcium and phosphorus in the blood; Vitamin E is an antioxidant that
protects body tissue from damage, it is also important in the formation and
protection of red blood cells; and Vitamin
K plays an important role in the formation of blood clotting agents.
Cowbell Filled Milk Powder makes a
delicious milk drink, an excellent yogurt and is also ideal with porridge,
cereals and for cooking.
Cowbell milk products are packed in
a range of small sachets, larger block bottom refill sachets and food grade
cans to suit all pockets.
2 - MIKSI
Promasidor has launched a second
filled milk powder, under the Miksi brand. The
formulation differs from Cowbell in having a marginally higher fat content,
thereby delivering a delicious creamy taste.
Miksi contains the calcium, proteins and
vitamins essential for the proper development of growing children. Like cowÕs
milk, it has not been modified for infant feeding.
Miksi Filled Milk Powder dissolves instantly in hot
and cold water and mixes well in tea, coffee, cereals, cocoa drinks and other
beverages. It makes an excellent milk drink and is ideal for the preparation of
yoghurt and ice cream.
3 - LOYA
The Loya
brand is the first full cream milk powder to be manufactured and distributed by
the Promasidor Group. In response to an identified consumer need, LOYA a
premium full cream milk powder was launched into the Nigerian market in May
2005. Loya Full Cream Milk Powder is wholesome,
nutritious and has a rich and creamy taste. The Loya
brand promise is to deliver a consistent, premium quality milk powder that
assists in keeping the family strong and healthy. It contains calcium, proteins
and the vitamins and minerals essential for the growth of a healthy family.
Five Star Promise
Loya Full Cream Milk Powder has a five
star promise of quality and is made from the very best fresh cows' milk under
strict quality conditions. Loya Full Cream Milk
Powder mixes instantly and easily in either warm or cold previously boiled
drinking water, making it ideal for tea and other beverages.
Five Star Promise
1.
Loya is made from the highest quality fresh cowsÕ
milk under strict quality control conditions
2.
Loya mixes instantly and easily in both warm or
cold safe drinking water, making it ideal for tea and other beverages
3.
Loya is rich in protein and calcium as well as the
vitamins and minerals essential for the whole family
4.
LoyaÕs rich, full cream taste is a delicious treat on
its own, in tea or coffee and great with breakfast cereal
5.
LoyaÕs range of sizes, from small sachets to family
packs, offers convenience and value-for-money
Loya... for a strong and healthy family
LOYA MALT
Loya Malt is a delicious, nourishing
food drink. It is scientifically formulated to provide a unique blend of milk,
malt, cocoa and the right balance of protein, vitamins and minerals. Simply add
four heaped teaspoons to a mug of hot or cold previously boiled water. ThereÕs
no need to add sugar or milk, just stir and enjoy. With all its healthy,
fortified goodness, Loya Malt provides the energy
boost and nutrition required to ÔkickstartÕ your day.
4 - TOPTEA
Tea is a healthy, refreshing and
economical drink. Top Tea has enhanced these qualities to perfect your
tea-drinking experience. Top Tea's round bags are the perfect fit for round
cups and round pots and are specifically designed to release the most flavour!
Each round Top Tea bag makes two
strong cups of tea. Top Tea is carefully selected and blended from the finest tea leaves and foil-packed for freshness. Top Tea guarantees
consistent quality in every cup. Enjoy it hot or iced.
Top Tea is affordable quality and is
available in a range of convenient pack sizes to suit all pockets, namely: 4s,
26s and 100s tagless tea bags.
Big, round bags of flavour
5 - ONGA
Onga Seasoning is a dry powder stock
seasoning which presents an alternative to stock cubes but delivers superior
taste and aroma. It is used during the cooking process and is used mainly with
stews, soups and for making delicious sauces. It is used without the need to add any other seasoning from
start to finish for all cooking processes.
It is presented in four (4) flavours :
Stew ( the flagship), Classic,
Chicken and Crayfish. It comes in three (3) pack sizes: 5.5g, 1kg catering pack
and 3kg for industrial users. Onga powdered seasoning
is hygienic, convenient and easy to use and gives confidence at all cooking
times.
Onga ÒNew faceÓ in Nigeria is the ÒAMAAÓ
2008 award winner and popular TV star Kate Henshaw Nuttal.
Onga is your helping hand at mealtimes
6 - COWBELL CHOCOLATE
MILK
Cowbell Chocolate flavoured milk is a healthy and tasty milk food. Cowbell
Chocolate flavoured milk has the advantage of being a
milk product with all the delicious taste of a cocoa drink. It is enriched with
17 essential vitamins and minerals, which help promote growth and development
in children.
Cowbell Chocolate dissolves easily
in cold and hot previously boiled water and is sufficiently sweet and milky so
there is no need to add more milk or sugar before drinking. It can also be
enjoyed in its powder form as a delicious sweet.
A standard serving (28g) of Cowbell Chocolate flavoured milk provides more than 15% of an adultÕs or
child over 4 years of age recommended daily allowance (RDA) of vitamins A, B1,
B2, B3, B5, B6, B12 and iron as well as contributing to C, D, E, K, calcium and
phosphorous requirements.
PromasidorÕs products have developed into very strong brands within the Nigerian market. These brands offer the consumer top quality, value for money, convenient pack sizes and are produced according to the best international manufacturing standards. In order to ensure that its products are not only affordable but also available at all times to consumers across the length and breadth of Nigeria, Promasidor continues to maintain an extensive distribution network. Manned by a highly motivated sales force, this network covers the whole country.
PromasidorÕs brands have developed a reputation of being community friendly over the years in line with the Promasidor GroupÕs policy of adding value to its operating environment. Events like the Cowbell Jamb Awards, Cowbell National Secondary Schools Mathematics Competition (NASSMAC), Cowbell Chocolate Reward For Excellence (RFE), Cowbell Inter house sports competitions, Top tea sponsored professional association meetings, Miksi Charity Shuttle and Onga cooking competitions are some of the many programs we run in order to give back to our operating environment.
Keith Richards - Managing Director
Graham Talbot - Finance Director
Micheal Coin - Production Director
Femi Orimolade - G.M.
Marketing
Stephen Opayemi - G.
M. Logistics
Ralph Adeoti - G.M.
Sales
Serge De Pauw - G.M.
Projects &ICT
Wingle Essumai - G.M.
Human Resources
Gabriel Abijo - Head
of Finance
Hano Conradie - Group
Research and Dev. Manager
Lionel Moulin - Senior
Technical Manager